Skin City/Meraki - Tattoos

An elephant of substance

The MERAKI logo also features the same flame motif, as well as bespoke hand drawn typeography. The word MERAKI is a greek word meaning to put your soul into all you do, which sums up the work ethic and personality of the owner perfectly.

about this project

The Brief: To Design a brand mascot for a national will writing company.

This project was to brand a local tattoo studio and give it a fresh new look, to attract its high end clientele.

The owner had a philosphy of "putting his heart and soul" into all of the work he did. So this was to be the focal point within the brand.

He is a deeply spiritual person and as such, his spirituality was to play a central part of the brand.

He stated he also needed a sub brand too in order to sell his tattoo care products, which would be seperate to the main business, but also would be familiar and recognisable as being a part of the his clients.

I created the SKIN CITY & MERAKI branding, which utilises the same black and white colour scheme, a signature style of the tattoos SKIN CITY do, and incorporated the greek wheel, a unique hand drawn typography with flame element. This striking logo crerates a bold and contemporary image to go suit both the spiritual aspect, as well as suiting the urban placement of the business.